3 SEO tips for YouTube videos

June 18, 2022 0 Comments

YouTube is today the second largest search engine in the world. It has a huge untapped source of traffic. It boasts of having more than 30 million visitors every day. Below are three simple but very effective strategies on how to optimize your YouTube videos for Google and YouTube rankings.

Find video keywords

Just like anything to do with SEO, you need to do keyword research. The goal here is to find the keywords whose results appear on the first page of Google. These are called video keywords. Optimizing your video for keywords that don’t have any video results on Google will mean you’ll only get traffic from people who will search on YouTube. On the contrary, if you optimize for video keywords correctly, you will get targeted traffic to your video directly from the first page of Google.

The best way to find much-needed video keywords is to do a keyword search specifically in your niche. After finding the keywords, use the Google Keyword Planner to find out if the keyword has enough search volume each month. The threshold that search volume for any specific video keyword must meet to qualify as sufficient is typically 300 searches each month. If a keyword gets at least three hundred searches per month, that means it gets a decent number of searches on YouTube.

High quality videos

The most useful YouTube ranking signal is user engagement. No matter how hard you try to optimize your video for search engines, if it’s a low-quality video, it won’t rank. YouTube judges your video generally based on how YouTube users interact with it. And how does YouTube know this?

There are a variety of metrics YouTube uses to determine whether your video is of high or low quality. For example, consider video retention, comments, people who subscribe after watching, how many people share your videos on social media sites, how many people like your video, and how people use the thumbs-up and thumbs-down feature. You can agree that these things will reveal a lot about the quality of your video. So, produce high-quality videos that make users fall in love with your videos, and your users will thank you in the same way.

Description

YouTube video description is very important. Google and YouTube generally rely on the text description of your video to determine the content of the video in order to rank it. You must describe your video taking into account the following:

–Put your link at the top of the video.

–Description must be at least 250 words.

–The first twenty-five words of the description must contain the keyword.

–Include the keyword 3-4 times in the description.

Equally important are the tags, the video title, and the video file name. Use them with SEO in mind.

If you do these things right, you will see exponential growth in your audience numbers as you rank well on both Google and YouTube.

Leave a Reply

Your email address will not be published. Required fields are marked *