5 tips to keep visitors glued to your website
One of the most important and often overlooked website statistics is visitor duration.
Average visitor length doesn’t refer to the height of a person visiting your site (but wouldn’t it be great if browsers captured that kind of information? Clothing stores would have a field day!), it refers to how long to stay when they visit your website. Unfortunately, many webmasters find that their visitors typically stay for about 30 seconds and then click away never to see them again.
One of its main goals is to increase the average duration of website visitors so that browsers stick around long enough to convince them to do what you want them to do (join a list, click an ad, make a purchase). , sign up for a membership, fill out a form, etc.).
How to increase the duration of website visitors
1. Quality content
The best way to increase visit length is to have quality content on your site. The more interested the visitor is in your articles, the more time they will spend reading them. I’ll assume you’re already working toward the goal of adding quality content to your site, so I’ll move on to other ways to increase the length of visits.
2. Multi-page elements
If you have long articles, break them up into multiple pages. This will increase page views and will also help those with slow network access. You have probably already seen many bloggers using this method by listing only the first few paragraphs of a post on the front page with a plus… Prayed keep reading Link. This tip works not just for blogs though, so if your articles ever start to break the 1000-word mark, consider breaking them up into multiple pages.
You can increase the length of the visit by offering some type of interactivity that encourages your visitor to actively engage with your site. One of the best examples of this is gaming, but of course if your site isn’t focused on gaming, then gaming may be really off the mark. As another example, if you run a finance blog, you might consider offering a collection of calculators and planners that your users can use to plan their finances. Obviously, you need to find something that matches the interests of your audience.
Forums, chat rooms, bulletin boards, and any form of membership service help keep visitors glued to your site. All of these services take time to build the right critical mass of users. However, once their community tools take off, the value they provide is hard to beat. People enjoy interacting with other people, and if they do so on your site, you’ll have more time to show them ads or convince them to join a list, etc.
A database-based resource can add sticky power to your site by keeping visitors busy mining your data or reading your resources. A friend of mine recently created over 5,000 new blog posts for himself by using a bot to collect cocktail recipe mixes from the web. This served to create a resource, a database of drink mixes, and many new pages for his site.
Some resources can be captured from existing online data (but beware of copyright – don’t steal or break the law!) and others may take time to accumulate because ingredients are unique and require manual harvesting.
Presenting your value
The key here is to create value for the visitor. The value leads to an increase in the duration of the visit. Other variables like web design (how you present your value) will have a huge impact on the success of your site. Poor design will affect your visitors’ ability to locate the value you offer. A well-thought-out business site offers a clear path to value for your visitors, making it easy for your audience to enjoy your content. Sometimes simple web design changes can be enough to increase the length of your site visit and the overall effectiveness of the website. As with everything in online business, test your changes to make sure you can empirically validate your assumptions.