Category: Digital Marketing

Rado watches today are some of the best watches in the world. The success of their watches has not happened overnight. Instead, Rado has built the foundation for success over many years. The company was first established in Switzerland in 1917 under the name Schlup and Co. However, it was not until 1957 that the …

To arrive at their list of best-fit web pages, search engines use a combination of on-page and off-page factors to determine the ranking of specific keywords. On-page factors are those elements that can be evaluated directly from a web page document (such as title tag, keyword frequency, and also details about the website the page …

In 1991, 28-year-old author Douglas Coupland wrote a novel called Generation X: Tales of an Accelerated Culture. The phrase entered contemporary dialect shortly after the novel’s release. Coupland portrays a group of three friends who have escaped civilization to quiet Palm Springs, California, telling each other stories while working menial jobs. Through these stories, the …

Process maps are a great way for teams to see the work they’re doing and find bottlenecks to eliminate or areas to improve. Teams can use the colored tabs or the Post-It-Notes method to create a simple step-by-step description of how to do their process. Using a pen or marker, you can also use the …

Do you sign your blog posts? Does your name appear somewhere in most of your blog posts? This question recently came up in a discussion about how writers create a platform where they can sell their books. Are you recognized as a writer? For example, I write most of my blog posts, even on my …

To create a successful ad campaign on Facebook, it’s important to follow some sort of structure so you don’t miss out on anything important. Remember that even experienced pilots use a checklist to make sure they don’t forget anything that needs to be done. You’re not in charge of 300 souls, but you still want …

Getting your website on the first page of Google and other search engines requires some hard work on your part and can also depend on many different factors of how you are trying to achieve this status. If you find that you’re not ranking high or you’re not seeing any improvement after putting in a …

A breakthrough can be a wonderful milestone in anyone’s personal life. But it can be a turning point for a business. As children, we made several breakthroughs by age five. While those were monumental times, they were not walks in the park. Before taking our first step, we fell countless times. When we first try …

Most freelance writers who make a living from their work will tell you that they are generally doing one of two things. They are working (on a writing assignment) or looking for work (more writing assignments). That’s the only way to keep both work and money flowing steadily so you can pay your bills on …

People waste a lot of time trying to decide which marketing strategy works. Are you trying to get your opinions, writing skills, or articles out there? Do you spend hours a day reading well-meaning expert advice on how to drive traffic to your blog? Don’t waste your energy on what others tell you to do. …