Local SEO services to promote your local business

June 23, 2022 0 Comments

For the past few months, I’ve been fighting to get my restaurant business in Denver, Colorado featured on the front pages of Google Places, Yahoo Local, and Bing. I finally found the perfect solution to all my difficulties: local SEO. I contacted a professional SEO company that provides local SEO services. After analyzing my business and its visibility issues, the SEO team presented me with an SEO package that included a wide range of strategies designed to improve my website’s search engine rankings and generate more traffic and sales. Let’s see how these strategies worked to promote my business.

Local listing sites: Local SEO makes use of local listing sites (eg Yellow Pages, Yahoo, Google, Bing, etc.) that target local/geographical terms, to optimize local search results. The SEO Company provided strategies that helped increase the ranking of my local business listing on these sites. Now, when someone searches for Denver-specific data related to my business, the information about my business that is stored on all of these sites shows up as a top search result.

With improved online visibility, I find that more local customers have started visiting my website, which is working to promote my brand. My service provider took care to only choose local listing sites authorized by Google to promote my small business.

back linking: Local SEO services include building inbound links to a commercial website. According to Google’s latest Penguin update, my SEO service provider took care of creating backlinks to my website from trusted websites with content relevant to my business. I realized that relevancy was crucial because search engines identify keywords based on backlinks. Another significant aspect is link speed or the speed at which backlinks are created. The SEO team built backlinks slowly and systematically, as any unnatural speed could cause Google to consider my links spam. In addition, they also employed tactics such as social bookmarking, article and forum submissions, and other off-page activities. Variations of keywords, branding, and other strategies were adopted to improve results.

social media promotion: My service provider also used effective social media optimization strategies to attract my target audience to my website. They built my business profile on popular social media sites like Facebook, Twitter, Google+ and more and created posts on them that helped drive local customers to my website. They spread the posts through the ‘Share’ or ‘Like’ buttons. As search engines, particularly Google, display search results from social networking sites (Facebook, Google+, Twitter, and more), these profiles also help drive more organic traffic to my site. The SEO team also promoted my business by creating videos and images of my restaurant and sharing them through YouTube and Pinterest.

social media marketing It implies the maximum use of the marketing potential with the features (installation of paid advertising, contests, commercial pages in the case of Google+ and more) on social networking sites. In my experience, focusing on a particular social networking site for marketing purposes (Facebook Marketing, Twitter Marketing) is the best way to promote your business online.

Online advertising

Pay per click advertising (paying money to search engines to show your website in the first search results) is considered a powerful way to promote online business due to its easy implementation, high return on investment (ROI) and better traceability. The SEO team provided my company with PPC advertising services, also known as geo-targeted PPC. Advertising was focused on the Denver area, resulting in more local customers visiting my website. Both open keywords and targeted keywords were used in my geo-targeted PPC.

The local SEO services provided by the SEO company help attract more local customers to my website and helped in the online promotion of my restaurant, something that I definitely couldn’t have done on my own.

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