Online business opportunities: readers, AdSense, and consistent content
I recently read that The Daily Mail website has become the most viewed online newspaper, even though it makes around $ 25 million a year, it still hasn’t made a profit. Neither did the Huffington Post, which was bought by AOL for £ 315 million.
So why aren’t these content-rich sites making a profit? I’m a big believer that content sites can and should make a lot of money. Why would AOL buy them if they don’t have any earning potential?
I think it is congruent; the potential revenue and advertising on these sites do not match the types of people who visit these sites. There are many sites that are packed with content and that have millions of visitors. The Huffington Post has reported having over 30 million unique visitors per month!
That’s a staggering amount, having so many visitors requires over £ 30 a year on a website, they’ll need their own servers and staff, it won’t be cheap, but how can they not make a profit from 30 million monthly visitors?
Sites like Photobucket and Icanhavecheezburger are content sites that depend on people uploading and sharing photos, we use Photobucket for nothing more than free storage of our images. The only thing I notice when I upload the images is that the advertising is not related to anything on the site or what I want.
We believe that the type of ads are those in which the network is paid every time an ad is displayed for more than several seconds, that is why they often show the please wait while we process / upload your photo. Prevents you from moving to another page before the allotted time has passed. So I can’t tell if Photobucket makes money or not.
The Daily Mail and Huffington Post are news and gossip sharing sites, so if you were reading about a train accident somewhere or what Kim Kardashian is doing, you won’t be shown any relevant ads or interested in any that is shown around you. the publications.
Google AdSense is designed to show ads that are relevant to the content on your site; If it can’t match the content, it will display ads that won’t actually be clicked. The methodology is wrong. The online business opportunity of a content-rich site is still a good idea if done correctly.
Create a successful content-rich site
This is still a fantastic idea for a small home business and can be executed well if you decide exactly what you want to do and how you are going to do it. Thinking you will create a site that has a ton of funny cat images (everyone loves a funny cat photo / video) surround it with advertising and get a ton of money from visitors is not enough.
Someone who looks at funny pictures of 14-year-old cats probably won’t want to click on a ‘Mature Dating’ ad and someone who enjoys looking at poorly done plastic surgery pictures probably doesn’t want life insurance.
However, someone who loves Barcelona may be a regular visitor to a site dedicated to all things Barcelona. They would love to read about restaurants in Barcelona and places to visit. They may also be planning to visit Barcelona again; They can go regularly so any ad on the site about flights to Barcelona, car rentals, villas to rent, or hotel accommodation in Barcelona is more likely to be clicked on.
When a site covers a topic or a place like Barcelona, it can attract great relevant ads from the AdSense network. Vacation, accommodation and flight ads could pay more as there is a lot of competition and higher profits involved, so businesses can pay more for their ads to show.
You may be able to use Google AdWords to drive traffic to your site cheaper than any of the hotel or villa rental companies, as it will be more people and place-focused. It won’t try to compete for expensive keywords associated with hotels, flights, or vacations.
It is possible to have a setup where you enter £ 1 and get £ 2 on autopilot. If you can pay for traffic to the site and earn more ad revenue, then you are effectively generating profit and a huge increase in traffic that will eventually start coming back for free.
His idea is that everything has to match. You may never get the numbers that Icanhascheezburger.com gets as there are more people who can enjoy and share cat pictures than those who are interested in a suitable sub-niche, however your numbers will match the advertising.
The same can be applied to many types of websites, take DIY as an example, a site with many articles on how to do it will show advertising for DIY stores and DIY products, which can cover a wide range of things, and many can be high-priced items.
The idea is to add content regularly, this could be done by paying someone to write the posts if you can’t do it yourself or get some interested close friends to share the workload. Go to Gumtree and find people who want to become profit sharing writers.
Adding content is the most important thing; the website must look alive and alive. Otherwise, people won’t come back and the website will go down the rankings into oblivion.
There are so many niches and places that you can create a website. Like everything, planning and work will come before success, but it must be done and it can be done easily if you have a plan to follow. There are millions of people on the Internet and not all of them go to the same websites.
Ian McConnell made $ 300,000 from a website dedicated to model trains, and Patrick Meninga built a $ 2,000-a-month AdSense site on addictions that he later sold for $ 200,000. At a christening I was told about a couple who travel the world funded by the proceeds of a couple of sites, one of which focuses on walking dogs! So do not go thinking that it is not possible.
Think of all the different niches out there, use me as an example, I love dance music, there are so many genres available to choose from, I love making music, I love graphic design, I love graffiti, I love Thailand and Ibiza. , I love traveling, I love science fiction, I love writing, I love Indian food, I love Chinese food, I love pizza, I love food !! Lol I am also a vegetarian. There is more I could add to this list.
There are so many things a blog / website could have about. Make a list of all the things you like and enjoy and you might find something suitable that you could create a blog dedicated to it and as you know if you love something you are more likely to participate so writing about something you love will be more easy to write. About things you don’t know That’s half the battle won!