Recruitment marketing superstars join sophisticated job seekers

Make no mistake in your mind, there is positively a new type of job seeker emerging in the global talent spectrum today. It’s true, long gone are the days when you could post a job posting and be 100% guaranteed to have an amazing array of resumes from the best and brightest candidates.

Today, candidates search for jobs online, just as they research where to eat out or which hotel to stay at.

Sophisticated job seekers want an inside look at your organization. They want to engage with your employer brand even before they apply for a job with your company. Transparency is key. Companies now need to be transparent about who they are and try to implement smart recruitment marketing strategies to draw talent away from competitors.

Now is the time to mark or be marked. If your company isn’t bothering to improve hiring practices for high-tech job seekers, you may be communicating with one or more of the following unfavorable messages.

• This is a dream world and place to work.
• Our technical knowledge is not state of the art and we even lack the skills to get us there.
• Our lack of transparency means that we are not open and honest.

So start taking control of expressing your powerful brand messages to transform a non-existent or bad reputation and
start winning the war for talent.

But where do you start? There are recruitment marketing agencies and tools that can help you create a marketing plan; develop a budget and schedule; employ inbound marketing and social recruiting strategies; use mobile technology and leverage talent analytics to recruit and hire the right candidates for your organization.

Don’t neglect local marketing to candidates. Consider sharing job openings with local news networks, which sometimes advertise local companies that are hiring. For marketing ideas, billboards and road signs aren’t off limits either – get creative with how you advertise that you’re hiring.

Now is the time to Market your employer brand the same way you market your company’s products and services. Recruitment marketing is a non-stop action that needs to be running 24/7 throughout the year. You have to always be attractive, attractive and nurturing. You can certainly join forces with marketing, but they shouldn’t own it. Talent acquisition must own and manage it.

It’s time to stop thinking like an HR person and start thinking like a marketer. Get to know your audience and start attracting more interested candidates to your funnel.

So dive in and become a recruitment marketing superstar and attract the posh high-end job seeker. Happy recruiting and don’t forget to ask for help from the marketing team and company employees.

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