Role of Big Data and the cloud in the gaming industry

May 23, 2022 0 Comments

Higher player engagement is the key to increasing revenue and staying ahead of the competition for all gaming companies. Every player’s click and interaction with the game creates valuable data that is carefully analyzed by gaming companies to ensure that players continually engage and keep coming back for more.

As the gaming industry continues to grow and expand, the role of big data becomes more critical due to the accumulation of a large volume of data. Big Data takes into account each player’s interaction with the game, storing a large volume of raw data ready to be analyzed. But the real challenge lies in making the best use of the data collected.

The global gaming industry is growing at a rapid rate every year and generating massive revenue. For this reason, major gaming companies continue to look for new and unique ways to leverage best-in-class technologies to capture large chunks of the market. More than 2 billion gamers in the world generate around 50 Tb of data per day, while social games generate around 150 Gb of data per day. In such a scenario, the use of Big Data technology in the gaming industry is not surprising at all.

Games have become a key contributor to big data, and an effective BI system in the gaming industry enables companies to draw effective conclusions about gamers’ liking, satisfaction levels, and spending patterns. This is achieved when data collected from various external sources is analyzed with stored historical data to provide a better gaming experience for players with uninterrupted gaming sessions.

Additionally, strategically deployed cloud-based services have been shown to uniquely address all of the technology challenges facing the gaming industry. Opting for cloud services from leading cloud service providers in India is the best solution for businesses that need terabyte-scale storage space and availability for large volume of logs for instant analysis with one investment. long-term minimum.

Understanding what drives each of the player segments to play longer and keep coming back for more requires analyzing logs in combination with player data to identify common characteristics. This helps game companies improve their gameplay and player experience based on feedback from real player data.

While it is true that Big Data and cloud technology is vital for the gaming industry, it is extremely important to go for cloud advisory services as well as big data services only from the leading big data service providers. and cloud that are staffed by globally recognized certified consultants who have rich experience in developing appropriate big data strategies and selecting the right technology that is aligned with a company’s business needs.

Leave a Reply

Your email address will not be published. Required fields are marked *