Lessons from a Tide Brand Manager: The Brand Positioning Strategy Worksheet

January 31, 2023 0 Comments

We’ve been sharing some learnings from Procter & Gamble based on my 23 years of building brands and businesses with them. The most recent articles have focused on brands, branding and product positioning. This article provides an overview of how P&G builds its positioning strategies for its brands. You may also know this as the …

Lease Cleaning Services: A Wise and Prudent Selection

January 30, 2023 0 Comments

Tenants usually have to sign a bond to rent a rental property. They have to sign an agreement with the owner to ensure the safety of the property and their assets. In addition, they must assure the landlord that the landlord’s property will be maintained in the same manner as when the lease was entered …

The clouds belong to the sky

January 29, 2023 0 Comments

Admittedly, I’m not very tech-savvy. In fact, I would even go as far as to say that I am a techno-dummy. So why am I suddenly interested in Cloud? Basically, I think it interests me because everyone I know stores their data in it. I am usually behind when it comes to technology and this …

Business Funding Strategies: Market Test

January 28, 2023 0 Comments

Business start-up loans are hard to get It’s no secret, and it shouldn’t surprise most, it’s relatively difficult to obtain business financing for a start-up, specifically obtaining a conventional bank loan. These financial institutions are in the business of making money…not losing it based on a ‘hunch’ or an unproven business. So if you are …

Can I bring my invention to market if I still have a day job?

January 27, 2023 0 Comments

Not long ago, I spoke with a brilliant young woman who has a new invention that she would like to market to the world. Of course, she already has a day job, but she’d like to use this as her ticket out of the 9 to 5 world and help launch her career as a …

Pros and cons of buying wholesale

January 26, 2023 0 Comments

Wholesalers are responsible for purchasing products directly from manufacturers in large volumes and selling them to distributors, retailers, and others in smaller volumes. Buying in bulk is the most cost-effective method of filling store shelves with your favorite merchandise. Here are several pros and cons of buying products in bulk: advantages Low Cost – The …

The ingredients of a great leader!

January 24, 2023 0 Comments

Leaders are everywhere around us, and in many ways they are heroes. They may not be able to move faster than a speeding bullet or one-armed forklift, but they change the world. They make a difference, influence lives and create history. They operate in all walks of human life: business, sports, entertainment, politics, and especially …

Nevada State Corporation – The #1 Reason to Incorporate in Nevada

January 23, 2023 0 Comments

It is extremely difficult for anyone to pierce their corporate veil from the state of Nevada First, what exactly does “lifting the corporate veil” mean? When you form a corporation, whether in Nevada, California, Texas or wherever, you must follow certain corporate formalities. Remember, a Nevada corporation can do anything you can do except act …

What are the different business legal structures?

January 22, 2023 0 Comments

There are several common legal structures under which you can set up your business. Which one is going to depend on what type of business you are setting up, who else is involved in this plan with you, your own personal preferences, among several other factors. Here’s a quick overview of your options. Single owner …

Farmers Insurance Agency offers tips to help ensure financial health

January 21, 2023 0 Comments

Omaha insurance agent and philanthropist, suggests the following to ensure financial health for the coming year and beyond: Develop a budget and stick to it. Start by making two columns, one for expenses and one for income, and add them together. Whether you earn as much as you spend or not, see where you can …