4 Crucial Elements To Build Your Personal Brand Online

Your personal brand should be a true and faithful reflection of you: your personality, your style, your values ​​and your knowledge. When thinking about building your personal brand, you also need to consider what your target market is looking for and how you are the perfect brand to fulfill their desires.

Notice the word “personal” in the personal brand. It’s about who you are and what you can do for your prospects. This emphasis is crucial to your ultimate success. Your audience wants to know who you are and what you bring to the table. They want to know you and trust you. If you go into a business just for the money, you will have a very difficult time building a personal brand and finding success in the business world.

There is a unique challenge to building a personal brand online. In the world of the Internet, you are a great stranger to your audience, and they cannot afford to meet you and look you in the eye. There is often an immediate distrust of anyone new online, and you need to overcome that to be successful. In essence, you need to show your prospects that you are trustworthy and that you can help them achieve their goals and aspirations.

There are 4 crucial elements to building your personal brand online:

1. Define yourself”. That may sound simple enough, but most people have trouble really defining who they are. Think about what your values ​​are, what your must-haves are, and what you are willing to trade on. What do you like to do? What are you passionate about? If you could make a living doing anything your heart desires, what would it be?
2. Define your area of ​​expertise that will solve a problem that is important to your prospects. You need to be able to shine if you want to build trust with your target market. The current shift space in all fields of expertise is much faster than it used to be. Get used to the idea that continuing education will be part of your life. You need to be able to show your audience that you are always one step ahead of what is happening. If you really love what you do, this should be fun!
3. Consider your target market. Who benefits the most from what you have to offer? Think this through carefully and you will save yourself a lot of time, effort and money. Do the research. Make some phone calls. Involve your friends and family for feedback. There may be markets you haven’t even considered.
4. Develop your message. It can be as short as a pithy tagline or as long as a white paper. But make sure your message to the market addresses a particular problem or concern that is keeping your prospects awake. When you become a problem solver, you become a leader to follow.

When you have accomplished these 4 elements to building your personal brand online, you will essentially become indispensable to your target market. Do this, and it’s game over. You will have followers for life.