5 ways to add more personality to your brand

Every day we adapt more to the intensity of the human bond. People are undeniably responsible for trusting a business that has an identity behind it. While organizations may have had the ability to get away with simply sharing their articles before, I think customers are getting better at spotting and blocking teasers, paid promotions, and attempts to sell something. It’s just not enough to share your work any longer; you need a brand identity!

One of the best things I’ve seen over the current year is a move towards more authenticity and helplessness on the web, and through that, a greater depth of the partnerships we’re making with our customers, clients, and devotees. If you really want people to go from basically devoted to true fans, this is an ideal opportunity to focus on building a brand that offers more than it needs to.

Photos of you
Need to know something crazy? The best publications of the vast majority are photographs of THEM, not of his work. Isn’t that amazing? I trust that with the ultimate goal of people genuinely engaging with the work you are doing, the first need is to know, trust and understand the creator.

The more you allow people into your life, the more they will feel like you are a genuine human being, not just trying to sell something. When you can become an unmistakable face, you will start to feel more like a peer and less like an advertiser. Venture outside of your usual range of familiarity and before that focal point and smile… as people will go crazy for you.

sharpen your voice
If we were sitting face to face, how could you converse with me? Presumably, it would be cool, fun, and influence me to feel great, like we’ve known each other for a long time. However, one way or another when we go to classify or discuss the products we offer or the services we offer, we get wet and sound like an unbalanced TV commercial that people need to silence.

This is because conventional advertising is convinced that we should be formal in that the end goal is considered essential and that with a specific end goal to offer we should always launch rather than have meaningful discussions. This is a great opportunity to focus on the way you talk to your peers and start using that same voice online so that you become more receptive and your voice emerges in the ocean of advertising pitches.

show behind the scenes
I know, I know, it’s super not fabulous, but here’s the thing: People love to imagine you working, your life. I never thought about the house I lived in or the outings I went on when you make a real brand (not just a business), people put resources into YOU ​​and this not only makes you strong but also gives you a chance to count. a meaningful story in your feed, your posts, and across the web.

Regardless of whether you’re sharing a crude Instagram story or posting some off-camera charm of what you’re doing, you’ll be able to cultivate more association and make people feel like they’re being let into the process. (If you’re wondering: yes, I posted the loveseat I’m dealing with while doing this post and people LOVED it.)

Genuine-Perfect
Doesn’t it feel like everyone else has the idealized photo of food/life/closet/home and you’re thinking about how your leftovers could be transformed into a meaningful message? Better believe it, we as a whole vibrate in a similar way. One of the best exercises I’ve mastered in managing an individual brand is that people crave a genuine experience (particularly in various days and ages where everything seems so consummate!)

While I am no more peculiar about designing pretty pictures or repairing the one beautiful corner of my house, I am not averse to talking about the genuine stuff, not just the actual features. Being a little powerless makes you, even more, a human being and more relatable and gives people the opportunity to say “me too possibly”. You can’t expect to make a partnership solely from what you’re offering, so having touchpoints that make you a genuine human being behind the screen can serve you well for quite some time.

Try not to be a one-hit wonder
It’s easy once you start a business to want to share the things you offer, but frankly, you can’t expect your product or service to be that critical meeting point that will take someone from being primarily a devotee to becoming a true customer. what pay. It’s vital that your image isn’t simply in light of what you’re offering (what your feeds imply? In fact, they should be multi-faceted too!)