Category: Digital Marketing

Understand the difference between a press release and an article You’ve probably heard the term “press release” before, but do you know what it means when it comes to how to write a press release for yourself? It seems to be a common misconception that the term is just a fancy word for an article, …

If you want to put together an effective marketing plan, there are many elements to consider. However, two of the most important tactics include SEO and lead generation. Basically, lead generation is a process that can help you develop a list of prospects (customers). SEO is a practice that can help you refine your web …

Stripped of its technical terms, outsourcing is basically the practice of a company hiring another company to provide services that its own staff could have performed. There are many reasons why companies are now on the bandwagon of having some of their services performed by others. (It had been an old practice, actually.) These outsourced …

According to the American Heritage Dictionary, the definition of synergy is “The interaction of two or more agents or forces such that their combined effect is greater than the sum of their individual effects.” Consider buying a new grill. You’re ready for that big, juicy burger, but the means to cook it are carefully packaged …

Boomeritis is a term I learned about several years ago while reading an article about baby boomers. Since our generation ushered in the exercise craze, it shouldn’t have been a surprise to learn that boomers had arthritis, tendinitis, bursitis, and many other “itis”-type conditions. According to http://www.medterms.com, the proper definition is as follows: boomeritis: Injuries …

Most small business owners fail when it comes to their small business marketing plans. They have excellent technical skills in their line of work, but that doesn’t translate to having effective marketing skills. As a result, the profitability of many small businesses has been declining over the years. The increasing competition makes it more challenging …

Booking the flight to your next travel destination is relatively easy, but there are other things to consider as well, such as onward travel to your hotel. A private airport transfer service is likely to be the least stressful option to complete your journey after arriving at the airport. In addition, they will have drivers …

As time progresses, Internet businesses are becoming more pervasive and important. As a result, thousands of websites for doing business are published every day. These sites need their own articles to get their messages across. Now this article writing has become a unique profession for many because it is in such a need and is …

There are numerous marketing alternatives to aggressive and resourceful online marketers on the Web today, as innovation has yet to move rapidly. It can be quickly remembered that a marketing strategy is making waves high and fast without losing steam or energy. Video Marketing Features Modern customers choose to watch a video about the company’s …

It’s a paradox many new business owners face: You’re supposed to start building your email list before launch, but how can you drive potential customers to something that doesn’t exist yet, not even online? You’re basically saying, “Hey, sign up for my thing. I use it, it’s going to be a thing!” What if I …