Category: Digital Marketing

As gas prices continue to rise, the auto industry is in full force touting the benefits of car maintenance. Many repair shops even have custom “fuel saver” services. While car maintenance is really important, does it really save gas? Before we answer this, let’s take a step back and look at car maintenance today. The …

Your business plan is vital to establishing the structure of your business, your goals and objectives, strategies, products, and people. It is used to plan and manage your business, apply for financing or show it to potential investors. It has ten main parts and these are: 1. Cover and index It sounds a bit silly, …

Good storytelling includes bringing facts to the table along with additional information that brings the reader closer to the narrator. The goal is to weave a compelling story that draws the reader in so that they actually care about the outcome of the story. The more a customer cares about their story, the longer they …

Digital advertising update on trending topics seen in the last month of September 2015… As advertising spending shifts to digital devices, content delivery and engagement are in greater demand. The latest statistics reveal that 89% of US companies now use social media within their strategies to secure the new marketing verb, ‘ENGAGE’. Driving conversations with …

There are countless books and courses on marketing and how to do it right. You’ve probably read or attended a few yourself. But do you feel like you have a good understanding of marketing? Do you fully understand all the processes involved and how best to apply them to your company? When all the cards …

The difference between Facebook and Twitter can be described in many different ways. If you prefer either service, you may not agree with all my points and stand by your preferred social network. Whichever you choose to use, if not both, all depends on your personal preferences and the purpose for which you use it. …

There are close to a billion people on Facebook. More than 50,000 people open a Twitter account daily, and YouTube is the second largest search engine, behind Google. There are over 200 million blogs and people are sharing images on Pinterest and Instagram at an unprecedented rate. It’s safe to say that the people you …

Setting content development goals each year is an important part of your content marketing strategy. Now is the time to outline your marketing goals for the rest of the year. Today, content marketing should be a part (if not the focus) of your marketing strategy. If you’re planning to start or expand a content marketing …

Are you one of the simple insurance agents? Agents often prefer to update their title as insurance specialist or financial adviser on their business card. Names like Life Advisor reflect positive knowledge and experience. Which of these different terms distinguishes you from just being one of the insurance agents? Here are 101 top options to …

Ignorance is not bliss in online marketing. Common mistakes made by inexperienced business owners can result in poor sales largely because few people visit your website. Because? Because little to no effort has been invested in website search engine optimization, probably the most important aspect of having a website to date. If you have a …