Content Marketing Strategy: 5 Key Marketing Content Development Goals
Setting content development goals each year is an important part of your content marketing strategy.
Now is the time to outline your marketing goals for the rest of the year. Today, content marketing should be a part (if not the focus) of your marketing strategy. If you’re planning to start or expand a content marketing strategy, here are some very doable goals for the rest of the year.
Goal #1: Create a content marketing piece to go all the way.
This long-term piece is something that will look just as fresh next fall as it does now. Something that potential customers and clients will still struggle to get their hands on. For this to happen, it must be relevant and valuable. Consider an eBook, Featured Report, or Report Pack.
Goal #2: Create an ongoing content marketing strategy.
When you build a huge library of information, content marketing really works. Establish a strategy that continues month after month and year after year. Eventually, you’ll have a large inventory of material that you can reuse in many ways. Consider a content-based newsletter or blog with an RSS feed.
Goal #3: Publish your content in many different ways.
My content rule: reuse, reuse, reuse. The time-consuming task is creating the content, so once you have it, make it work for you. Post it on social networks like Twitter and Facebook, distribute it to industry partners, submit it to content syndication sites, turn it into a press release, put it in your employee newsletter… the options are endless.
Goal #4: Add content to your website.
Having content on your website is essential. Don’t forget to include some keywords in there while you’re at it. Remember, websites aren’t just for sales pitches anymore! Bonus points: Create a separate site and fill it with content, and content only.
Goal #5: Test a new content format.
Using a variety of formats attracts a variety of customers and prospects. Try something new: audio, video, webinars, PowerPoint, print, Twitter. Dip your toe into something you haven’t experimented with yet.