Commercial Photography Tips: How to Capture Objects in Detail

Why is it necessary to detail when the big picture is there to say it all?

Sometimes it’s not the bigger image but the detail that draws the viewer in. In the case of e-commerce, the proof of the proverbial dessert lies in the small details. That means clarity on screenshots. And that’s how photographers remain in today’s demanding business. The rise of e-commerce has brought up the issue of small details, which remains only the forte of seasoned professionals. It’s the fine nuances that make the image worth taking. One of the hidden aspects of commercial photography is to present any object in the most realistic way. For that perspective, what better options than looking for details: it makes the image look natural and appeals to buyers who may be subconsciously motivated by the beautiful presentation of the finest details.

Since customers cannot physically see the products, it is a great responsibility to present as many details as possible about the product. It is part of the process by which a customer becomes familiar with a product before it is delivered. When the image and reality have almost no differences, the trust bridge is strengthened and the business grows. Realizing the importance of presenting authentic details can be crucial to the success of any online provider.

With that the question arises how to capture the details of an object?

This two-step job also requires the availability of the right camera, lens, studio, and many other technical and tactical faculties. A product photography studio comes with all the facilities. Advertising photographers are constantly working on new techniques to take the best photo. Even after the invention of some of the best lenses and cameras, many commercial photographers are of the opinion that capturing detail has more to do with proper lighting. Direct shot from above is a classic light setup. This with a combination of soft gradient from the top and hard at the bottom, with the strip box through the diffuser and the strip box bare, below the camera in front, respectively.

But how can objects such as cosmetic brushes or watch faces be photographed in detail? The correct use of the lens with the ideal zoom can be applied. An alternative method could be to shoot objects from a 20 to 30 degree angle. Lighting should be arranged accordingly. Keeping the light from the top diffuser unchanged, it finely brings out even the smallest details. This setup is perfect for the product image of things like brushes. Helps capture brush hair in its original shade as opposed to its darker shade.

Capturing the details of objects in commercial photography also includes a few other elements. For example, how can one focus on the bricks while showing the interiors of a house? This is also a commercial product photography party. The depth and also the variant of the atmosphere support the details. This helps to capture the best elements of the snapshot. Light, even if controlled, should flow smoothly. It should look artificial and generated. Doing so distracts the viewer from the main subject.