How to improve the conversion rate of your eCommerce website

The last decade has seen an exponential rise in the popularity of eCommerce. From being a new and tentative topic, electronic commerce has become one of the most ubiquitous forms of business. According to an open source e-commerce company, this industry began to grow when people began sharing electronic documents in the 1980s, followed by the launch of websites like Amazon and eBay in the 1990s. from all over the world were able to buy everything from bricks to clothes to cars.

The benefits of eCommerce are many, as stated by the leading eCommerce website development company. E-commerce boasts of several advantages like:

1. Be available 24 hours a day.

2. Access speed.

3. Availability of a wide variety of goods and services

4. International shipments.

5. Competitive prices.

As the leading eCommerce website development company noted, all of these factors point towards a common parameter: customer service.

Essentially, it is customer service that drives a business and this is no different for e-commerce. User recall and engagement are the main factors that help improve the conversion rates of an eCommerce website. A website that is fast and visually appealing, with enough stickiness on the home page will automatically have a higher conversion rate than a website that is slow to load and has very little content that might be of interest.

Factors that improve your eCommerce website conversion rates:

1. Use of social networks.

In today’s age, not having a public social media profile for a brand is akin to being invisible. Since most users using an eCommerce site are bound to be active on social media, it’s important to get noticed on that platform. A study by an open source e-commerce company showed that mobile users are increasingly taking advantage of e-commerce, thanks to the popularity of social networks. Invesp statistics further show that in 2015, 5% of all online spending was through social media commerce, and this trend will only increase over the next decade.

It is important for brands to choose the right social media platform and create engaging profiles so potential customers can experience personalized contact with brands.

2. Videos

Surprisingly, product videos have been shown to increase product purchases by nearly one hundred and forty-four percent. This is because the videos are easy to watch and understand; one does not have to go through lines of text to understand a product or service. This massive appeal of video has helped many big brands on global social media channels like Vimeo and YouTube.

3. Website user interface

The website that a customer visits should be visually appealing and easy to use. Most people spend just 3 seconds on a landing page before deciding if they will become part of the site’s conversion rate or just click through. Also, good websites are optimized to appear in organic search results, further increasing conversion rates.

4. Design

Website design is another important factor in improving the conversion rate of an eCommerce website. Ideally, the layout should be clear, easy to maneuver, and have functional and visible conversion paths.

5. Customer talk

Reviews, ratings, and testimonials – these are the three things customers can provide to help improve conversion rates. Reviews and ratings tend to make people stay on the page longer, reconsidering their options and judging their purchasing power.

Therefore, improving the conversion rate of an eCommerce website depends on a combination of customer feedback, social media engagement, use of videos, and effective website design. Social media in particular has seen exponential growth and the social media advertising industry is growing by leaps and bounds. Customers are moving to mobile social networks, creating a new dimension for conversions.