How to write a press release that grabs attention

Press releases are concise, engaging, and most importantly newsworthy written pieces distributed by companies or public relations firms to advertise new products, share company news, or generate interest in a new company strategy. business. They are short, sweet articles designed to grab the attention of journalists in an attempt to get them to cover the story. In fact, they are traditional tools to secure a news story, a magazine interview or even television coverage. The further your press release progresses, the more visible your story and business will be to potential customers.

The template for a press release is generic, but the content shouldn’t be. Your content should grab the attention of journalists who see thousands of press releases in their email inboxes every day.

Here are some helpful tips for writing a great press release for your business:

Write a strong headline with an information-rich subheading

The headline should be compelling enough to pique the interest of reading journalists, and the subheading should contain the main points. Many journalists will stop reading if the headline and subheading do not interest them. Say something a little different: don’t regurgitate a story from two weeks ago to journalists who already know it!

The first paragraph should contain the ‘meat’ of the story.

Get straight to the point in the first paragraph. Journalists don’t have all day to read winding press releases to find the relevant information or the ‘meat’ of their story, so to speak. Present the interesting facts about your business or the new product you’ve created that is changing the face of your industry to keep your audience reading.

Get some data there

Don’t try to do the journalist’s job for them; leave the creative writing to them. All they want are the facts. So, have you created a product that has never been seen before? Tell them about it. Does your product outsell every other product on the market? Get some hard stats there. Journalists love details.

Put at least one quote in

Include a fruity quote from your CEO or lead designer who created this fantastic new product that you want the world to know about. If you’re building brand awareness, include a few quotes from fans or customers who have left reviews on your website or Facebook page. Including quotes from leaders in your market will add credibility and flavor to your press release.

correct

It may sound simple, but proofreading is a commonly overlooked practice in many forms of writing. Make sure your press release is grammatically correct and does not contain misspellings. There’s nothing more unprofessional than a company that can’t check their work before posting it.

keep it short and sweet

Press releases really should be limited to one page, maybe two if you have a lot of important information that you can’t cut. Journalists don’t have all day to read long texts, so try to be concise and convincing with as few words as possible.

Include information about your business

At the bottom of every marketing piece you send out, you should include the contact details of the person the journalist can contact if they need more information. It is also helpful to provide a link to your main website and more information about your products or services.

We hope these tips help you or your business write a great press release to spread the word about your brand and what your business does to the media and potential customers.