How to write short blog posts with impact
You may have heard that longer blog posts are “better” than shorter ones. But what matters most is the content, not the duration. Short blog posts, 300-500 words, also serve a purpose. That’s why it’s really better to include both long and short posts.
Once you learn how to write impactful short posts, you’ll see the benefits of doing so.
Start with a compelling title
You know it’s true. You read a post, or anything, based on the title you clicked on. Your title should tell the reader what is in the content without being absurd or misleading. Tell them what you are going to say for the greatest impact.
be concise
A short blog post with all the fluff stripped away will pack a punch because it’s based on a theme and main point. You won’t have to worry about losing your readers’ attention with a short post that imparts an important point to the reader. Good editing will help make short blog posts impactful.
make it scannable
People read differently online than they do on paper. On paper, people always read from left to right. People online tend to scan something from top to bottom first, looking at the left side of the page. Using attention-grabbing bullets, headlines, and headlines will help guide the reader.
Focus the subject with laser
A short post needs a laser focused topic to consider with a main point. For example, instead of “5 Reasons to XYZ” you might want to write about “The biggest reason for XYZ.”
Engage your readers
Always ask for feedback. You can have a huge impact with engagement after you post a topic. This makes the short blog post worth more than a larger post in terms of shareability and activity.
Include relevant images
Using the right images for your posts has a new weight, because the better your image, the more likely it is to be shared by those who read it. A well-composed blog post paired with the right image will pack a punch.
Know your audience
What platforms does your audience use to access your content? How can you personalize your content to match the audience’s needs, wants, and preferences? What does your audience want and need to know? Any way you can do that will greatly improve the impact of your short posts.
Short blog posts also take less time to write than longer posts. They don’t have to hold the reader’s attention for as long and focus on one topic at a time. Focus each short blog post on one in-depth topic that is important to your audience for the biggest impact.