Promotional USB Flash Drives and Sales Letters – Marketing With a Twist

Do you think direct mail sales letters are obsolete now? Think again, I am about to show you a new method to force your audience to read your letter and act accordingly. Have you heard of the miracles of promotional USB flash drives?

Promotional USB flash drives are special flash drives branded with your company. You put your logo and in some cases contact details on these flash drives and give them away to your target market or customers. What I propose is to send these branded promotional USB drives along with your sales letters. Don’t complain, I’ll show you that your costs won’t skyrocket.

Why should you send promotional USB flash drives with sales letters?

The magic formula for direct mail sales letter success is to compel your target reader to read the letter. A promotional flash drive will ensure that the recipient of the letter reads the letter to find out which GENEROUS company is giving them away. That’s just a surprise gift and it will surprise them, after all, who gives promotional gifts other than calendars or pens?

How could it not cost you a fortune?

USB drives are expensive, but not when you buy them in bulk. There are certain companies that offer the service to customize their USB drives and it does not cost much to get these wholesale USB drives branded with your company details.

In addition to the brand name cost of these promotional USB flash drives, there are other steps that will ensure that your cost stays down.

1. Make the email very specific. The success of the direct mail sales letter largely depends on the correct targeting. If you are sending the letters to everyone, the response rate will surely be very low. but sending to a specific and highly relevant group of people always generates good results. This way you send fewer letters and therefore send fewer USB drives. Its cost is low but the response rate is very high.

2. Offer a really good deal or service. If your letter contains a very good offer or service proposal, they will want to respond to your letter. The only thing that would stop them would be the question of trust. This problem would be solved when you give an EXPENSIVE gift, like a promotional USB drive. A high response will result in a profit, and high profits always flatten costs.

Follow the golden rules of direct mail, and the rest of the work will be done by your promotional USB flash drives.