Small Business Guide to Outsourcing Telemarketing

Telemarketing is a form of direct marketing in which other businesses or consumers are prospected over the phone to schedule appointments, generate and qualify leads, sell a service or product, or conduct research. Telemarketing services can be helpful to your business, and when choosing to implement telemarketing into your current marketing plan, there are several things to know and consider.

The first thing you’ll want to think about is whether or not you want to outsource your telemarketing. By choosing to outsource, you can hire an experienced company to do a job for which you would have to hire new employees or train your current employees.

Additionally, telemarketers can provide you with market research and analysis so you know if you’re targeting the right demographic, as well as whether or not your telemarketing efforts are having an impact on your sales and revenue. Such reports will usually be included in the fees your telemarketing company will charge. In addition, all telemarketing agencies will comply with all laws related to telemarketing, including the National Do Not Call Enforcement, the Telemarketing Sales Rule, and the Telephone Consumer Protection Act of 1991, which means you don’t have to worry. of your company losing credibility or breaking any law.

Telemarketing services will typically purchase business contacts from a broker, or use lists of past clients and prospects to compile a database of names to call. When choosing a telemarketing company, you’ll want to make sure they have experience working with your type of business. You may want to request a list of references so that you can talk to companies that have worked with the telemarketer to evaluate their services.

You can also request that the Telemarketing Sales Representatives (TSRs) of a company you are considering conduct a mock test with you and your team. In this way, you can familiarize yourself with how they sound on the phone when presenting your products or services. Since telemarketers will be the initial contact for your business, you’ll want to make sure your potential customers have a good experience on the phone with them. You’ll also want to work with your telemarketing service to develop phone guidelines, such as the time of day and number of times to call, how to leave a message, and when to follow up.