Social media marketing for small business owners
I believe that social marketing allows you to take your business to the next level. If you’re not currently using social media marketing, you’re missing out on a great opportunity to tell your potential customers about your brand.
Using social media correctly could open up your brand or business to new opportunities.
Ask friends and family
By asking friends and family to follow your account, you will be able to get initial followers for your barren accounts. No matter how good your content is, people will resist following a desolate account. Get your friends and family to follow your account, and then ask them to invite some of their friends.
Be consistent
It can be frustrating when you put in a lot of effort and don’t get any rewards, but the thing about internet marketing is that the more consistent you are, the better chance you have of making social media work for you and your brand. The most important lesson is not to give up.
Schedule Posts
Being consistent is important, being smart is even more important. By scheduling a month’s worth of social media content, you can get back to doing other things your business needs. When scheduling posts, it may take you a whole day to get a month’s worth of content, but it will be worth it. Your social profile will be full and it will make your business look well managed.
Make content worth sharing
For some businesses, social media can seem boring, for example a builder constantly posting about their latest brick deals will quickly become boring. Think of ways to share your content, think of ways to make your content more interesting, think of ways your competitors don’t use social media, and then go for it. A great example is the YouTube guy will it blend, the product is a boring blender, but by making videos about destroying items in the blender, the videos have been viewed and shared millions of times around the world.
Advertising
Typical PPC ads can be expensive. Social ads are much more affordable. If you are looking for a cheaper way to advertise, you can try social media. Facebook allows you to promote a post or your page. Twitter allows you to promote a tweet. Try both, they can gain followers for your brand and traffic to your own site.
gifts
Do you want to increase your brand awareness? Then give something away for free. People love free stuff. Get people to follow you and retweet your status in exchange for free stuff and watch your follower count explode.