Stand out from the crowd with your logo

Working as a web designer and web marketer, I spend a lot of time every day looking at websites. One thing that amazes me is how many sites don’t have a logo.

A logo is the personality of your business. It should be the first thing someone sees when they visit your site. You must report on your business, who you are and what you do. You should consider developing a logo as important as developing a name for your site/business.

A logo creates brand awareness. Can you imagine AT&T, Coca-Cola, Ford, Chevrolet without their logos? All of these companies have logos because they know they create brand awareness. And along with the logo is a tagline that each company feels sets their product apart from the pack or makes it interesting to their current and future customers.

How important is a slogan?
The fabric was first marketed as a “facial towel”. Sales were not good for many years, but when it was reintroduced as a “disposable” tissue it was successful. His new slogan, “don’t put a cold in your pocket,” took an old idea and gave it a new hit.

How many slogans can we think of?

“Add some muscle to your site”
geeks on steroids

“That Frozen Cup Feeling”
A&W ROOT BEER

“A-1 makes burgers taste like steak burgers”
A-1 STEAK SAUCE

“That’s the place”
ACE HARDWARE SHUTTERS

“Plop, plop, fizz fizz, oh what a relief”
ALKA SELTZER

“You’re in good hands with Allstate”
INSURANCE ALL STATE

“Don’t leave home without it”
AMERICAN EXPRESS

“Reach Out and Touch Someone” (1982)
AT&T

“The Ultimate Driving Machine”
BMW

“The Greatest Show on Earth”
BARNUM & BAILEY CIRCUS

As you well know, this list could go on for several pages, but we hope you get the point. All successful companies have some kind of tagline attached to their main product to make it more attractive for their customers to use it. Don’t think you’re too small to worry about this, as you should always think big and do what other companies have proven to work.