The Essential Elements of a Successful Business Training Program

A fast-growing bank contracts with a company for corporate training programs. The bank is satisfied with the skills and performance of its people; however, you want your people to be much more proactive and engaged with customers. The training company arrives, carries out the program and leaves. The bank analyzes the subsequent training of its workforce and finds no change. And then you wonder what went wrong.

Hundreds of companies are currently competing for a little more market share and more customers. On the one hand, they must maintain their existing customer base, and on the other hand, they must invade that of their competitors. For them, corporate training programs are a powerful tool to motivate their people and improve their ability to communicate, influence and keep customers happy and engaged. But often, they fail to understand the essential elements of a corporate training program that are most likely to bring them positive results. Here are those essentials:

Go with those who have proven their worth

There are literally hundreds of training companies on the market, all claiming to offer the best business training programs on their sites and in printed materials. But not even two training companies can be the same in their prices and programs. So, before anything else, you need to do your part to meet the most talented and effective trainers or training companies. Focus on a couple of companies that have been around for many years and have a comprehensive portfolio of services and clients.

Then talk to them. Tell them the type of business you’re in and exactly how you want your people to act and behave after the shows. Give them detailed information. And then wait for them to speak.

Your plans for your business, your people

Standard corporate training programs are good, but they may not be the best for your people. The best training companies on the market therefore customize their programs to meet the unique needs of their clients. See if the training companies you know will customize their programs. If they do, they would first need to diagnose those unique needs: Experienced training companies always do a needs assessment study; in this detailed study they collect the training needs of the team to be trained. Based on their needs assessment study, they personalize the training program. The end result is training that truly resonates with trainees – they engage and equip themselves with the skills that help them perform better in their jobs.