Online Marketing: Learn How To Harness The Organic Power Of Facebook
I started on Facebook just like almost everyone else. I opened an account, started finding other friends on the site, and started communicating with them mostly through (I guess you could call it) blog posts, because a lot of what Facebook is really about at its core is a social platform: a site. of blogs.
I was starting an online business and my initial focus when starting out was to write a few articles, publish them for publicity, and then turn them into books and market them on Amazon-Kindle. I didn’t have much more of a strategy than that at first: I had always wanted to write and publish a book. A wish list item.
As I started to delve into the world of Facebook, and this spans a while, in fact, over the last two years, I’ve realized just how powerful this platform really is from a product marketing and business perspective. And I’ve learned a lot about the platform to date; however, I am constantly learning more things I can do on it to increase my brand awareness and even close sales directly on the platform itself. With this in mind, I want to share with you some ideas for using Facebook that you may not have thought of. Here is an initial list of ideas to get you started.
First, you absolutely must have a business page if you are trying to market or sell anything on the platform. This is your first step. Facebook frowns when you use your personal consumer site to do any kind of commercial marketing, so go for it. One extra tip: Don’t limit yourself to just one business page – create multiple if you have different categories of things to sell. I’m still working on developing all of this myself, but I’ve found the time to create a main business page for my website, an “Author” page for the books I write, and a couple of pages for individual “business verticals” within my Web site. business.
Why did I do this? Increases your ability to be found. People search for and follow business verticals through keyword research. If you type, for example, “coloring books” into the Facebook search bar, your search will return: Pages titled Coloring Books created by people, coloring book groups, people who use this keyword in their name, and lines “about” subheading, top posts and most recent posts containing the keyword, videos people have posted with the phrase in the titles, events related to this phrase, etc. Therefore, creating business page verticals within your Facebook presence can be a very good idea.
Next tip: Do some research – Use the Facebook search bar to look at different keyword phrases and when you find good ones that people are actively searching for, use them with associated hash tags in your business page posts to help people find you. . Your “People Reached” numbers will increase.
Do you want to drive people to your other online assets, such as web pages? Start Writing, Posting and Sharing Facebook “Notes” – Basically here you are writing articles and posting them on Facebook. A couple of very useful tips in this regard: Write the entire “Blog Post” or “Article” on your website or blog. Then, go to Facebook and in your “Note” write the summary of the blog/article and not the rest. Next, place a line in the Facebook post with a backlink to the full article on your website/blog below an anchor text that says something like “Click here to read the full article.” Now you’re driving traffic back to your company’s site, where you can use lead magnets to capture email addresses and sell them all of your company’s products and services; As a bonus, this helps increase your website’s presence in the eyes of popular search engines like Google.
Find and join niche-specific groups. Then when you post related articles, videos, banner ads, shareable content, etc. “Share” them with these groups. This expands your brand awareness to potentially tens of thousands of people interested in the same topics that you market to.
Go to the “Manage Tabs” button on your business page and add the “Buy” button to your page. Now, you can set up and highlight some of your best selling products on your Facebook business page and you can share these products in your online posts. When people click for more information, you can direct them back to your website and shopping cart to purchase by “tagging” the product image. FYI, a window opens when tagging so you can enter the URL of the web page you want to direct them to.
Another tab option that I recently discovered and really like is the “Services” tab. Here you can market your time and the services offered to others. I have used this feature on my Facebook business pages and direct these pages directly to my online time booking system web page that I embedded on my company website. I love this feature. If you’re looking to get freelance or consulting jobs, this is a great way to increase your exposure and get people to find you and book their time.
Post videos to Facebook directly. Facebook likes to share videos. Once again, when posting to Facebook, be sure to create your video titles to contain good usable keyword phrases, and don’t neglect the use of hash tags in your video description areas.
Take some time to explore the business pages of others in similar niches to yours and when you find the most popular ones, go to the “More” tab shown just below or in the background image of your business page and then select the “Like your page” button. to link them to your company page. This is what this does for you:
First, you can’t comment on another business page as your page unless you like it as your page first. When you do so, then comment on another page like your page, the post you create drives visibility for your business page so you can get more traffic to your own business. Finally, you can start to see in your newsfeeds the content posted on that other page, which helps you keep track of what’s going on there and who’s posting content on that page, and you never know, some of that content it might be useful for you.
In short, keep it up: you can drive a lot of organic Facebook views to your website just by taking the time to explore and work on Facebook with your posts, shares, group participation, the use of hash tags on your posts, likes and others. business pages, commenting on other pages, opening your Facebook “Shop”, etc.
The increased trading exposure you receive from this extra effort will pay dividends.